UNIQLO
LOGO ANIMATION
THE CHALLENGE 

Create a versatile logo animation for the clothing brand UNIQLO. 

THE  REQUIREMENTS
FIVE SECONDS OR LESS
BRAND IDENTITY 
STICK TO MINIMAL, TECH STYLE
THE SOFTWARE
ADOBE AFTER EFFECTS
ADOBE PHOTOSHOP

UNIQLO IS...
QUALITY
BASICS
UNISEX
GLOBAL
THE  SOLUTION
Combining the signature new-age style Uniqlo is known for, both the English and Japanese logos are deconstructed to be built up smoothly through sweeping cuts and type animation. By sticking to only red and white, this logo is defined by the essentials - just like their clothing lines. A breakdown of style frames can be seen below.


THE  PROCESS
A Swiss, sharp, and modern approach were necessary for this, and the images to the left inspired the animation. Type as a form of graphics and the effectiveness of high contrast worked to the logo's advantage. It brings a new age feel with classic technique. 

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