SNAPCHAT
LOGO ANIMATION
THE CHALLENGE 

Create a short logo animation that represents the brand in a fun, fast paced, and eye catching way

THE  REQUIREMENTS
Under five seconds
Represents brand qualities
Use for social platforms

THE SOFTWARE
ADOBE AFTER EFFECTS
ADOBE PHOTOSHOP

SNAPCHAT IS...
FLIRTATIOUS
CURIOUS
SOCIAL ​​​​​​​
SPONTANIOUS
THE SOLUTION
By utilizing the Snapchat ghost as a representation of the brand, the animation utilizes the Snapchat code dots as an avenue of animation, using 'snappy' fast match cuts and continuous, flowing movement. This is emphasized by the sound design to create a rhythmic visual experience.  
THE PROCESS
The original animation this began as, seen to the right, was far too static and stiff for such a modern brand. This provided a jumping off point to fix the flow of the project, and inspired the use of the ghost as more than a still graphic. The cheeky nature of the ghost was just begging to be played upon.

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