NETWORK ID
This seasonal network ID project was made with the unique challenge of a company who most wouldn't automatically associate as a real 'network', but which still holds endless possibility as a streaming service to benefit from network type promotion. Netflix is a worldwide success for a reason, and so, the idea was not to entirely rebrand - but to put a spin on their current marketing strategies and identity, playing on the idea of a Christmas 'ribbon' in their logo letterforms. 
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