Smooth, simple, and effective.
That's how we all want our morning coffee machine to work, and was the
base of my approach with this logo branding animation practice for Keurig. With such an easy system to get one's morning caffeine fix, it only makes sense that the logo should be treated in the same efficient sort of manner.
base of my approach with this logo branding animation practice for Keurig. With such an easy system to get one's morning caffeine fix, it only makes sense that the logo should be treated in the same efficient sort of manner.
Above: Final styleframes.
Above: Process. Initial sketches, left. Inspiration, right.